Despite achieving viral success in 2024, Little Caesars noticed that awareness its showstopping Crazy Puffs product was hitting the same level as previous product launches. The moment was ripe for a grand introduction on a platform that guaranteed maximum visibility – Super Bowl.
Little Caesars Crazy Puffs have such a surprising flavor that when you try them your eyebrows can’t help but lift in delight. And say, “whoa, these taste delicious”. By featuring Eugene Levy, an actor with an already iconic eyebrows, we pushed the envelope of the expected physical reaction to tasting something extraordinary.
Agency Credit: McKinney Durham
BUZZ - Pre Super Bowl Week
Leading to Super Bowl Sunday, Eugene popped into the brand’s social channels to tease and build anticipation for the spot.
Leading to Super Bowl Sunday, Eugene popped into the brand’s social channels to tease and build anticipation for the spot.
BREAKTHROUGH - The Super Bowl Spot
BACON!!!!!!
Monday after the game turned to all things BACON, to drive sales of the new flavor. Eugene returned to the feeds using his love of the Bacon & Cheese Crazy Puffs to get people to try them too. Then,To extend the love of bacon, Little Caesars launched a follow up spot, showcasing that people are floored by the delicious taste of the Bacon & Cheese Crazy Puffs.