Interwoven: How Brand Collabs Are Changing the Game
Adcraft Detroit Spring Event — Thursday, April 30th, 2026 — Ford Field
Adcraft Detroit Spring Event — Thursday, April 30th, 2026 — Ford Field
As event co-chair and creative director for Adcraft Detroit's 2026 Spring Event, I helped shape "Interwoven" from concept to curtain call. The idea was simple but ambitious: bring together advertising professionals to explore how brand collaborations are reshaping the industry in Detroit, and do it inside one of the city's most iconic venues, Ford Field. My role spanned the full arc of production, from naming the event and developing its visual identity to building the final run of show that guided the night.
I worked closely with the committee to recruit a lineup of industry-leading speakers who could speak authentically to the theme and helped create an activation area featuring a Detroit brand t-shirt contest and a Greyson custom hat press, with proceeds benefiting the Adcraft scholarship fund.
The sold-out event drew 600 attendees for an evening that celebrated Detroit's brand community and the creative power of partnership.
