Little Caesars launched is first ever consumer merchandise line, in the undisputed fashion capital of the world, Milan. Well… it was a store in Mylan, Michigan, but whatever. We turned the store into a Hot-N-Ready boutique to promote the launch. It’s fashion… but pizza… in a campy Little Caesars way. Fashionistas called it a dazzling array of merchandise designed for pepperoni and cheese connoisseurs of all ages.
TikTok videos and Instagram shopable posts built awareness and interest,
resulting in many items selling out.
resulting in many items selling out.
HotNReadyShop.com website
Lots of amazing press coverage on launch day.
And the program was announced at the Little Caesars Global Business Conference
at Caesars Forum in Las Vegas with a live fashion show.
at Caesars Forum in Las Vegas with a live fashion show.