All good things have haters, including Little Caesars pizza. But Little Caesars pizza tastes good. Full stop. Not qualifiers or excuses needed to justify eating our food. To surprise and delight our haters, we select 3 Little Caesars haters on TikTok and invited them to a top secret video shoot, where we burned their actual burns & cooked them a Little Caesars pizza over the embers.
Agency Credit: McKinney Durham
Case Study Video
TikTok Videos