All good things have haters, including Little Caesars pizza. But Little Caesars pizza tastes good. Full stop. Not qualifiers or excuses needed to justify eating our food. To surprise and delight our haters, we select 3 Little Caesars haters on TikTok and invited them to a top secret video shoot, where we burned their actual burns & cooked them a Little Caesars pizza over the embers. Then, we watched them eat their words and more importantly change their minds.
But that wasn’t the only surprise because we invited Disaster Girl (she’s a meme, google her) to be the host of this fiery event. She not only successfully wooed our haters but also tens of thousands of commenters on TikTok, with quality perceptions going up 106% versus that same 2-week period the year prior.
Agency Credit: McKinney Durham
Case Study Video
TikTok Videos