Because fans were begging and pleading for Little Caesars to bring back the Pretzel Crust pizza, we created a teaser campaign to tap into fanatics and show we are a company that listen to our customers. The program rewarded the fanatics and showed the lengths they would go to get a Pretzel Crust, by giving them the chance to unlock the pizza before it was officially back. We created the most delicious scavenger hunt ever.

Agency Credit: McKinney Durham
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