Little Caesars collaborated with Marvel Studios to promote their film, The Fantastic Four: First Steps! The campaign was brought to life across all marketing touch points and offered a unique LTO product for guests. Inspired by Marvel's iconic first family, the Fantastic Four-N-One Pizza delivered four bold topping combinations in one large pie- perfect for families, friend groups, and anyone looking to enjoy a little bit of everything. This co-branded promotion launched across the US, Canada, Mexico and LAC markets.
Little Caesars debuted a commercial featuring Giganto, the iconic monster fans may recall from the cover of Fantastic Four (1961) issue #1. The spot was written in collaboration with Little Caesars and directed by Kasra Farahani, Production Designer on "The Fantastic Four: First Steps".
Family is at the heart of the Little Caesars brand as well and The Fantastic Four, making this partnership a perfect fit.
.Point of purchase materials inside Little Caesars restaurants showcased the movie partnership, as well as the Fantastic 4-N-1 pizza. They include material such as
giant window clings, digital menu boards and 4 collectable pizza boxes that fans were clamoring for.
giant window clings, digital menu boards and 4 collectable pizza boxes that fans were clamoring for.
