Year after year, fans ask us the same question, how did Little Caesar survive the Ides of March? It’s a fair question since he’s still running around TikTok even though the OG Julius Caesar was…actually, won’t go there, too dark.
To answer that question, Little Caesars took to social and found Grace Yerchuk on TikTok, who had already created 27 Julius Caesar videos for the musical she was making. Grace was perfect person to help the story. Ides of March... Little Caesars version.
Awards:
New York Festival Advertising Awards, Finalist, Storytelling
New York Festival Advertising Awards, Finalist, Best Use of Influencers
One Show, Best Use of TikTok
Shorty Awards, Creator/Influencer Partnership, Gold / Audience Honor
Lisbon Advertising Awards, Social, Best Use of Digital Influencers, Shortlist
Webby Awards, Social Videos, Shortlist / Honoree
New York Festival Advertising Awards, Finalist, Storytelling
New York Festival Advertising Awards, Finalist, Best Use of Influencers
One Show, Best Use of TikTok
Shorty Awards, Creator/Influencer Partnership, Gold / Audience Honor
Lisbon Advertising Awards, Social, Best Use of Digital Influencers, Shortlist
Webby Awards, Social Videos, Shortlist / Honoree
Agency Credit: McKinney Durham