Little Caesars is proud to be the naming rights sponsor for the Little Caesars Arena. This project included four concession stand designs with a unique selfie spear photo opp, a roof activation and multiple video advertisements throughout the arena, including a one-of-a-kind video system called the Jewel Wrap.
Jewel Wrap Animation
The jewel skin, located on the upper concourse, is a one-of-a-kind video system using 12 laser projectors to turn the facade of the upper bowl into a constantly changing media panorama. Given its one-of-a kind nature, the challenge was to create commercial relevant and entertaining brand content within an unknown technology.
Concession Design
Four distinct concession stand designs were created that balances the decor of the arena with the Little Caesars store design. A pizza spear selfie station, where you can pose as Caesar, makes for a huge draw of visitors.
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