For the U.S. launch of Crazy Puffs, a completely new format of pizza, Little Caesars needed the product to get in people’s hands. Because they knew if they tried them, they would love them. Introducing P.U.F.F.Y. Fest - People. Unite. For, FoodReviews. Yeah! A food festival for smaller influencers to hype the product to larger ones, showcasing that Crazy Puffs are the perfect car review food. Not only did people love Crazy Puffs, but the internet was buzzing with FOMO.
Awards:
2025 The Drum Awards, Silver, Social Media
2025 The D Show, Best of Social Winner
2025 The D Show, Silver, Experiential
2025 The Drum Awards, Silver, Social Media
2025 The D Show, Best of Social Winner
2025 The D Show, Silver, Experiential
Agency Credit: McKinney Durham
Case Study Video