For the U.S. launch of Crazy Puffs, a completely new format of pizza, Little Caesars needed the product to get in people’s hands. Because they knew if they tried them, they would love them. Introducing P.U.F.F.Y. Fest - People. Unite. For, FoodReviews. Yeah! A food festival for smaller influencers to hype the product to larger ones, showcasing that Crazy Puffs are the perfect car review food. Not only did people love Crazy Puffs, but the internet was buzzing with FOMO.
Awards:
The Drum Awards, Silver, Social Media
The D Show, Best of Social Winner, Black
The D Show, Experiential, Silver
The Drum Awards, Silver, Social Media
The D Show, Best of Social Winner, Black
The D Show, Experiential, Silver
Agency Credit: McKinney Durham
Case Study Video